Employer branding is the art of attracting candidates through the use of a complex, targeted and evolving recruitment marketing strategy. Sourcing talent is no longer a transactional process, but rather a lifecycle of continuous engagement that—when done with discipline and creativity—cultivates enthusiastic candidates and loyal employees who are invested in the brand.
Sevenstep’s employer branding solutions are true B2C advertising and engagement programs designed with one simple goal: To authentically and compellingly tell a company’s brand story. We use proven strategies to identify and activate new and highly productive sourcing channels and create targeted advertising, social media and video campaigns to engage and entice the right candidates – whether permanent or contingent.