From Our Blog:
Social media is quickly advancing into every aspect of our lives. An area where we are seeing a huge shift is within the recruiting space. LinkedIn has become the modern day resume, and this shift of reliance on social media has led some to argue that the traditional resume is becoming obsolete. For recruiters, they can argue that the resume is still as important as ever. While a resume has its own benefits, a profession LinkedIn page offers an up-to-date and dynamic way for the modern job seeker to promote themselves. ... read more
I can’t tell you how many times I’ve sent a well-qualified, enthusiastic candidate in for an interview only to have them come back and report that they had a horrible experience and would never want to work at that company. If this is happening to you, you need to pay more attention to training your hiring managers on how to sell the position to candidates.
Does it sound like I’ve got it vice-versa? Shouldn’t the candidate be the one worried about impressing the hiring manager? In today’s employment environment, candidates have top choice for where they choose to work. This means you have to sell them on your company and on the person they will work for if they’re hired. Your hiring managers are a linchpin in this process.... read more
So, a talented potential employee visits your career site. They may or may not apply. If they don’t apply, how do you get them to return? Recruitment today is all about courting candidates by building long-term relationships with them. And if you’re not providing these candidates with a community to join, you are losing a chance to engage them and possibly drive them to your competitors. Now is the time to create a community that attracts top talent.
How can your company start a candidate community? When someone visits your career site, they will be invited to sign up by name and email to receive further communication from your company. This lets you track potentially interested candidates and provides them the opportunity to learn more about your company. It is your chance to keep your employment brand in front of candidates with the intention that when they are ready, they will apply to a job.... read more
A year ago, reports revealed that only 2 percent of large brands' Facebook posts were reaching their fans, and one Forrester analyst lamented the death of social media's organic reach. But does the same hold true for social media recruiting?
What does Emily Gordon, strategic director at Seven Steven RPO think? Here's what she said on CIO.com:
"Of course, use caution when using email and social media. Nobody likes spam, and flooding potential candidates' social media feeds or inboxes with job postings can be a surefire way to kill the success of your social media outreach."