Capturing an audience’s attention on social media has proven to be incredibly important and powerful for business, and it starts first by understanding how to market on the various (and growing number of) social media platforms. Like the users themselves, social media is hardly ever static. In 2020, these are the social media trends to know about – and how to apply them.Read more
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If I had to summarize social media as we kick off 2019 in three words, they would be: video; timeliness; personal. As brands and platforms look to build – and in some cases, rebuild – trust and integrity with their audiences, it’s important that their content and engagement is both meaningful and authentic.Read more
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