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Slowly but surely, companies are beginning to realize that their careers websites should be just as ‘consumer’ driven as the rest of their brand, only the consumers in this instance are potential future employees. Today’s in-demand candidate wants a careers site experience that transports them to the company and shows them exactly what it will be like to work there.Read more

Many of today’s leading CEOs are revered as near-rockstars. They’re followed by millions on social media, their lives are documented in gossip columns, and some, like T-Mobile’s John Legere and Twitter’s Jack Dorsey, sort of look the part. One of the key reasons for this is the very public and passionate way they approach business.Read more

Social media networks are not just where your customers learn about your company and its products or services – it’s where potential employees learn about your culture, your job opportunities, and where your company is heading. It’s undeniably the prime place to showcase your employer brand.Read more

A year and a half ago, now Sevenstep President Amy Bush walked by my desk and said “Nikki, you like to travel, right?” [Definitely.] “You have a passport, right?” [Yep.] “Ok, we’re going to catch up soon.” A day or so later, my employer asked me if I’d consider moving from Boston to work...Read more

Chances are, if you feel a lack of opportunity in your current position – upward or laterally – you would likely consider other career opportunities outside your company. You may even pursue them. The job market in most parts of the world is teeming with these very opportunities. In North America, the unemployment rate is...Read more

Here at Sevenstep, we get the opportunity to work with some very large, well-known brands on the transformation of their Talent Acquisition strategy. As their recruitment partner, we know intimately how hard these companies work at getting their employer brand to be as strong as their overall brand...Read more