How to Customize the Sales Message for the Candidate

 

In life, we are all looking for the perfect match to compliment us. It’s the same for recruiting in business; we want that “perfectly matched” candidate whose goals and ambitions align with the company’s vision. When you’ve found “the one” it’s important to keep communication open and the message clear. Once expectations are set, it’s important to keep both parties happy. Just as in any relationship, you’ve got to make sure both parties are getting what they need! It is an ever-evolving relationship that will need constant nurture and care. Business Development Manager James Holt discuss this on ERE.net so you can keep your message clear and your candidates happy, and he does it with some of the best songs from the 90s.  

ERE.net: Everyone loves a trip down memory lane. That’s why VH1 made those retrospectives about the 1980s, 1990s, etc. Admit it: once you caught five minutes of one of those shows, the next four hours of your life were forfeited. 

A few years ago, when I was an IT recruiter back in Washington, D.C. (see what I did there? Clever, right?), one of my favorite parts of the job was getting to know each candidate and figuring out what their “story” was. What were their unique aspirations and hot buttons? How did they get to this point in their career? What were they passionate about in their lives? Being able to get to know someone, then matching them up with a company that matched their professional and personal ambitions was, to me, one of the best and most rewarding parts of the job. It was always a delight to follow up with them six months later and learn that they were indeed happy with the new direction in their career. 

So how exactly, beyond sheer luck, do you ensure that “just right” fit? Here are some cue’s from VH1’s 80’s and 90’s classics for some help on finding the right fit:

  •  Notorious B.I.G., “Mo’ Money, Mo’ Problems” – While not a perfect analogy, I wanted to use this 1997 hit to remind everyone to think beyond the 401K and standard benefits package.
  • EMF, “Unbelievable” - “Believe” it or not, you have to craft compelling stories about a company to spark candidates’ imaginations.
  • Extreme, “More Than Words” - Listen to what is not being said.
  • Bryan Adams, “(Everything I Do) I Do It for You” - Customize your sales pitch.
  • R.E.M., “Shiny Happy People” - Do not oversell 

You can read James Holt’s full article here on the ERE.net: How to Customize the Sales Message for the Candidate.

 

Related: Best practices, Employment branding, New hire, Recruiting culture, Recruiting best practices, Onboarding, Candidate engagement

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