Category: Social recruiting

LinkedIn’s New Look: Brand Pages Follow the Candidate Experience Trend

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The focus on the candidate experience has been one of the defining changes for our industry over the past couple years. How a candidate feels about their recruitment experience can often be the key determination in whether or not they choose to accept a job offer. And often times their experience gets out to other candidates through social media and has a profound impact on an employment brand. With that in mind, good recruiters know that personalization is key. Having an open, two way dialogue with a prospect and a tailored message will always yield better results. Recruiters have been tailoring the application experience by building job-type specific career pages with tailored information, and by using a candidate's historical data to deliver appropriate content and even match past applicants with new jobs.

As recruiters, social media has played an increasingly large role in the candidate experience, and LinkedIn is arguably the most popular channel for recruiting. Recently the Company announced plans for a major overhaul to the layout of one of their main features, corporate brand pages. We were pleased to see that the new look of the brand pages are geared towards improving the end user's experience – a change driven by many of the same factors as candidate experience....  read more

Using Pinterest to Boost Social Recruiting

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A lot of ink has been spilled explaining the virtues of social recruiting. This is for good reason. Social recruiting is a key strategy for any modern recruiter. Without a presence on social media, you’re missing a huge opportunity to find and engage with a whole new set of candidates. As a recruiter, Twitter, Facebook and LinkedIn are all excellent tools that should already be in your arsenal. However, if you’re looking to push your social recruiting efforts forward, reach candidates faster and in a less costly way to maintain an upper hand on the competition, it’s important to experiment with new channels that have a mass user base. Pinterest is one to consider.

Pinterest is the third most popular social network. If you’re unfamiliar, essentially Pinterest is an online photoboard where you “pin” pictures of your favorite things (furniture, recipes, cat pictures, etc.) to a set of personalized boards, and then share what you’ve created with friends. Pinterest’s application for recruiting may not be as obvious LinkedIn, but that doesn’t necessarily make it less effective so we’ve outlined some simple steps to kick-start your recruiting efforts on Pinterest....  read more

Optimizing Your Career Site with the Candidate Experience in Mind

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Swedish recruitment market research firm PotentialPark’s annual survey, confirmed a trend that has quickly crept up on the recruiting industry: candidate experience. Although this survey, in particular, is from the perspective of recent graduates and college students the same holds true for most job applicants. They want tailored and digestible information, quick answers about available jobs, insight into the employer and brand culture and multiple channels to communicate.

The survey found that 86 percent of young job seekers make use of company career sites, more than half (56 percent) expect to find a company on Facebook, and 69 percent expect you to be on LinkedIn. What we must consider, as recruiters, is that hiring professionals from a range of ages, skill sets and geographic locations can only be achieved by a targeted and positive candidate experience....  read more

Recruiting the Right Millennial Employee

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It’s no secret that millennials are having a particularly tough time in the current job market. In fact, recent research by Generation Opportunity, an organization connecting with young Americans through advanced social media outreach and traditional organization, points to a 12.8 % unemployment rate for people ages 18-29.

So when we came across this infographic by UNC’s Kenan-Flagler Business School and the YEC, demonstrating the virtues of a millennial employees and explaining what it takes to retain them, it caught our attention. It also got us thinking about some of the best ways to recruit millennials. (infographic after the jump)...  read more

Snapshot: Social Recruiting

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Social recruiting is a topic that is certainly abuzz, but how advanced are recruiters and applicants when it comes to actually making it work? Where are the crowds, and what social networks offer the best platform for recruiting?

In their 2012 annual social recruiting survey, Jobvite found that more than 9 in 10 are currently using social media for recruiting – and 73 percent have made a successful hire that way. Along with Bullhorn, Inc in their report An Inside Look at Social Recruiting in the USA, Jobvite also found that LinkedIn was by and far the most popular site for social recruiting and job posting.

Here’s a breakdown of how recruiters are currently using the most popular social networks for talent acquisition, what recruiters should be doing and what to look for in the coming months:...  read more

Seven Step RPO is part of the Motion Recruitment Partners LLC family of innovative recruitment companies