It's a new year, and that means it's time for predictions of what 2012 has in store for talent acquisition.
Google+ will gain a strong foothold in the social media market and become a top resource for recruitment. Crazy, right? I thought I'd start off with a bold one. People may disagree but Google has too many great features to just die out. The tipping point is on its way. Google Hangouts are really cool, and the live direct-to-YouTube G+ Hangouts are even cooler. I think we'll see some companies host Hangouts as a way to directly connect with their talent communities. The possibilities don't end here. Ever since Google opened up the API a couple months back it's been one slick enhancement after another.
Talent Communities become a Top Source of Hire
Talent communities are starting to become more popular, and with the rise of the connected consumer companies won't be able to dispute their effectiveness. Keeping candidates engaged will be crucial. Employers no longer control where engagement occurs like they once did in the "destination web". Connected consumers now curate their own content, and content comes to them. If companies aren't giving prospects a good reason to opt-in by extending the employee value proposition, candidates will seek that engagement elsewhere. To employers that don't already have a talent community: you are already behind. Please reach out to discuss further!!... read more