Category: Employment branding

What L.A. can expect with its new minimum wage hike

With the city of Los Angeles raising its minimum wage, many are worried how this may impact a business' bottom line. Los Angeles isn't the first city to raise the minimum wage. We've already seen cities like San Francisco, Chicago, and Seattle approve increases and dozens more are considering doing the same. 

With wages increasing, companies are going to have to come up with creative ways to retain attrition and manage hiring. Many companies will have to take an internal look at their recruiting tactics as they are feeling pressure to increase their internal wages for entry level positions. ...  read more

Telling Your Tale

Employment brand is becoming just as important as the company brand itself. We’re seeing a lot of companies shift their focus on communicating how authentic their employee’s relationship is with the brand. The foundation of a company’s culture lays within its people and HR departments are realizing the importance of fostering an open and authentic recruitment strategy. It reflects on the brand and how the company culture will work as a unit.  ...  read more

Top 10 Things Talent Acquisition Leaders Need to Do in 2015


As the New Year dawns, it’s a great time to consider what you’ll do to attract and retain top talent in 2015. I spend a lot of time networking with peers in talent acquisition and am lucky to get an inside view on what is at the top of the list for those on the forefront of recruiting. Here’s my take on the top 10 things that you need to do in 2015 to take your TA program to the next level. 

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How to Customize the Sales Message for the Candidate

 

In life, we are all looking for the perfect match to compliment us. It’s the same for recruiting in business; we want that “perfectly matched” candidate whose goals and ambitions align with the company’s vision. When you’ve found “the one” it’s important to keep communication open and the message clear. Once expectations are set, it’s important to keep both parties happy. Just as in any relationship, you’ve got to make sure both parties are getting what they need! It is an ever-evolving relationship that will need constant nurture and care. Business Development Manager James Holt discuss this on ERE.net so you can keep your message clear and your candidates happy, and he does it with some of the best songs from the 90s.  

ERE.net: Everyone loves a trip down memory lane. That’s why VH1 made those retrospectives about the 1980s, 1990s, etc. Admit it: once you caught five minutes of one of those shows, the next four hours of your life were forfeited. 

A few years ago, when I was an IT recruiter back in Washington, D.C. (see what I did there? Clever, right?), one of my favorite parts of the job was getting to know each candidate and figuring out what their “story” was. What were their unique aspirations and hot buttons? How did they get to this point in their career? What were they passionate about in their lives? Being able to get to know someone, then matching them up with a company that matched their professional and personal ambitions was, to me, one of the best and most rewarding parts of the job. It was always a delight to follow up with them six months later and learn that they were indeed happy with the new direction in their career. ...  read more

Through the Looking Glass(door)

For recruiters and companies, logging on to Glassdoor and reading current or former employee reviews can be as frightening as a Freddy Krueger or Jason Voorhees movie. However, unlike the movies, these reviews don’t end after two hours, they aren’t predominately fiction, and worst of all – you’re not going to enjoy a tub of popcorn while seeing what’s on the screen. The good news is that you don’t need to go to the land of Oz in order for your to company to reap the benefits of Glassdoor. If Chief Brody can kill Jaws, then you can make Glassdoor beneficial to your employment brand. On Recruiter.com, Business Development Manager James Holt uses some of his favorite movie quotes for how companies can deal with negative Glassoor reviews/box office bombs, and how to turn them into positives/Oscar winning pictures. 

 

Recruiter.com: If you’re like most HR executives, logging into Glassdoor can be like one of those vanity mirrors with the bright lights: even the tiniest imperfection is magnified beyond belief, leaving you gasping in horror at what you see.

Many of these executives who read the entries on Glassdoor are shocked to find that those reviews completely contradict how they think their employment brand is perceived. Negative feedback by hires who turned out to be a bad fit or disgruntled past employees can drive a wedge between your recruitment marketing efforts and savvy candidates that use every available avenue to vet an opportunity. Prospective employees are no different than consumers today: they check online reviews and will trust them more than any marketing collateral, believing it to be more authentic because it comes from “real people,” not a “faceless company.”...  read more

Seven Step RPO is part of the Motion Recruitment Partners LLC family of innovative recruitment companies